The merchandiser

Lynn Poole points out that retailing is the second largest industry in the United States. Albert Hutzler, Jr., president of Hutzler Brothers Co., considers his department store "careers unlimited" because of the great opportunities at all levels. He introduces his merchandise manager, Robert Wittington, who discusses various departments, focusing on the fashion buyer and rug buyer. They explain their jobs, which include planning months ahead and anticipating style trends and customers' wants. Mr. Poole talks with a saleswoman who has worked in the linen department for 28 years. The superintendent of advertising, Adelaide Dillehunt, discusses the process of creating a newspaper ad and introduces the department's artist and copywriter, adding that direct mail, radio, magazine, and TV ads are also necessary. The company's display manager explains "visual merchandise presentation," noting the various workshop occupations required to create window and interior displays.