Industrial designer

Raymond Loewy, the Father of Industrial Design, defines his profession as one that designs products for mass production. Simplicity and functionality are key in his designs of packaging, service centers, uniforms, household goods, modes of transportation, and other functions. Mr. Loewy, who came to the United States in 1919, displays some of his product designs such as the Lucky Strike cigarette package, an electric heater with better stability, a bathroom scale with improved legibility, a silent eggbeater, a safe pressure cooker, a bottle with anti-slip grip, inexpensive but tasteful flatware, and other items. He comments on designs typically found in rooms in 1900 and 1926 and shows how they've been improved. His 1951 book, Never leave well enough alone, recommends simplifying goods and improving them to lower their manufacturing costs. Designer of the Studebaker car, Loewy shows cartoons of overdone cars with "dagmars" and others influenced by airplane designs.